HOW TO CHOOSE A BUSINESS NAME

1) A winning business name has to be memorable – but easy to spell.
Obviously, your potential customers and clients need to be able to remember your business name. But they also need to be able to find it easily if they’re looking for it in a phone book, directory or online. So choosing a business name such as “pincomensation” is a bad idea. Unique is good but difficult spellings are a bad idea.
2) A winning business name needs a visual element.
What popped into your head when you read “pincomensation”?

HOW TO CHOOSE A BUSINESS

1. Follow your “dream passionately.” Some would say “Follow your passions,” but in my case, it was more like “Follow your dream passionately.” It’s important to choose a business in an industry that excites you in some way.

Maybe you are passionate because there are new things happening in the industry all the time, like Twitter or iPhone apps today or maybe it’s just personally exciting to you because you know you’re really acting the script of your dream.

Whatever it is, that passion keeps you going on those days where you don’t want to get out of bed or money is not coming forth as expected. You should be powerfully moved to get out of bed and kick some butt every single day in whatever business you choose. In my case, I was so moved by my bad experiences, and so excited to show the world that we were different, that I had no problem getting out of bed.

2. Start a business in an industry where you know you can be a leader. You should absolutely know you can rock your business